Unconventional strategy, personalized objectives, and elevated lifestyle brand awareness techniques launch our clients into the highest atmospheres of recognition, accessible only through original, authentic, and Innovative PR.
We work in close collaboration with leading clients to gain a full, 360-degree view of the brand and the community powering it. We construct comprehensive campaigns customized to the heart of every objective, propelling a multidimensional approach for consumer awareness, unwavering brand consistency, and impactful calls to action for the broader audience down to the personally-invested individual.
Over the course of four years in partnership with Shiseido USA together as a result of our services we have accomplished 30 brand product launches, Incepted 4 Shiseido Sun Week Annual Events, seeded over 2000 content creators, influencers, media, and professionals, Incepted Shiseido Blue Project Beach Clean ups in the USA, and captured over 15Billion impressions in media value
Over the course of 2 years, Innovative PR and Pureology Haircare have worked on 10 brand launches, quarterly media send outs for continued brand awareness, 2 instrumental pro hair artists events, 7 beauty award wins in one year, and a media destination activation.
Innovative PR worked with Los Angeles’ highest ranked publication- The Los Angeles Times and The Food Section in 2017 and launched the cities longest and largest food festivals into existence. After assisting 31 days of food for the first year of festival with media and influencer coverage, after the third year in 2019 we garnered over 4 Billion media and social media impressions.
Innovative PR and the Joico Communications team launched monumental brand moments that collectively created Joico’s brand ethos to date. Innovative PR implemented over 15 turnkey events, assisted with over 33 product launches, implemented over 10 celebrity partnerships, and over 7 hair professional partnerships to date.
IPR initiated the first ever event for Thrive Causemetics in Los Angeles with Shirley Raines of Beauty 2 The Streetz and Karissa Bodnar. We brought media and influencers together to create a groundswell for the launch of Sunproof Primer Launch, as well as bring awareness to the Beauty 2 The Streetz and Thrive Causemetics partnership. Later in the year we implemented a regional teacher appreciation give-back event in conjunction with the Buildable Blur CC Cream re-launch.
IPR held a launch event for the app in December 2021 that was attended by more than 300 content creators and influencers. The event was hosted by Halsey and held performances by Bia and Kehlani.
Tapping into the Authentic Truth of Your Brand
Embodying the Mission of Your Brand
Move an Audience
Finely Curating the Aesthetic of your Brand
Create Universal Appeal
Focusing on Universally-inclusive Collaborations
Rewarding the Loyalists
Live loyal to the Loyalists
Our clientele span across industries with a bold focus on Beauty, but we also work with leading brands in entertainment, fashion, lifestyle, nonprofits, corporations, content creation, and digital influencing.
We share clients’ stories and keep brands at the forefront of an ever-evolving media landscape.
Watch our work come to life in the global context as Innovative PR’s top industry professionals share first-person experiences in the field.