Shiseido
USA
Traditional PR
Event PR
Influencer Marketing
Celebrity Partnerships
Brand Positioning
Over the course of four years in partnership between Innovative PR and Shiseido USA together as a result of our services we have accomplished 30 brand product launches, Incepted 4 Shiseido Sun Week Annual Events, seeded over 2000 content creators, influencers, media, and professionals, Incepted Shiseido Blue Project Beach Clean ups in the USA, and captured over 15Billion impressions in media value
Innovative PR and the Shiseido Communications Team created this Brand Activation in 2018 and has continued its annual return through the years to date.
Shiseido Beach House
In 2021 Shiseido Malibu Beach House returned in a more impactful, experiential, and engaging than the years prior in order to highlight the brand’s hero products all while being cognizant of new COVID protocols.
Objective:
Create a week-long activation highlighting the brand’s Hero SKU’s while managing Covid Safety protocols by offering Covid Concierge for attendees, throughout the event activation. Innovative PR introduced new celebrity and influencer partners by designing a specific event schedule via engaging outdoor moments such as private dinners, spin classes, industry meet & greets, and the first Shiseido Blue Beach Clean Up, and pool parties where attendees could engage with the brand and representatives directly.
Solution & Services performed:
View services
The week brought together some of the city’s top beauty media, highly regarded beauty influencers, and celebrities such as Cassie, Tinx, Brody Jenner and more to celebrate the brand which directly pushed sales for Hero Products and boosted awareness through social and online buzz. In the end, the weeklong brand activation garnered over 3.7 billion media impressions and over 140 million social reach in its third year. This hyper-focused strategy increased Shiseido’s influencer marketing success by 54% in one year.
