Orchestrating a relaunch of the brand’s formula in the height of the pandemic and getting editors and influencers interested in talking about and highlighting the brand during a global crisis.
Focused on the aspect of self-care, during these times we must practice self-care and do what you can to give yourself a relaxing experience during a time of the unknown. This was conveyed through a creative mailer that was gifted to over 400 influencers and media that conveyed that same messaging under 4 weeks.
Brand Features in beauty trade, national consumer outlets, and entertainment news. The Brand Renovation was featured in Glossy along with inclusion in sites such as InStyle, Behind The Chair, Happi, POPSUGAR, Yahoo with over 400 Million Media and Social Media Impressions garnered in one month.