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Over the course of 2 years, Innovative PR and Pureology Haircare have worked on 10 brand launches, quarterly media send outs for continued brand awareness, 2 instrumental pro hair artists events, 7 beauty award wins in one year, and a media destination activation.

Pureology Haircare Renovation 2020

Orchestrating a relaunch of the brand’s formula in the height of the pandemic and getting editors and influencers interested in talking about and highlighting the brand during a global crisis. 


Focused on the aspect of self-care, during these times we must practice self-care and do what you can to give yourself a relaxing experience during a time of the unknown. This was conveyed through a creative mailer that was gifted to over 400 influencers and media that conveyed that same messaging under 4 weeks.

Solution & Services performed:

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Brand Features in beauty trade, national consumer outlets, and entertainment news. The Brand Renovation was featured in Glossy along with inclusion in sites such as InStyle, Behind The Chair, Happi, POPSUGAR, Yahoo with over 400 Million Media and Social Media Impressions garnered in one month.


400 million

Media and Social Media Impressions garnered in one month.

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