To introduce to the beauty world Fl!p- a ecommerce shareable content app first of its kind.
Utilize celebrity names, celebrity beauty brand owners, and performers to launch the Fl!p app with top beauty content creators and advocates at one of Los Angeles biggest events of the year post pandemic.
IPR held a launch event for the app in December 2021 that was attended by more than 300 content creators and influencers. The event was hosted by Halsey and held performances by Bia and Kehlani.
Total Impressions for the event: 32,393,093