We don't do


This is how



Unconventional strategy, personalized objectives, and elevated lifestyle brand awareness techniques launch our clients into the highest atmospheres of recognition, accessible only through original, authentic, and Innovative PR. 

Innovative PR drives brand consistency across all channels.

Specializing in Beauty, Entertainment, and Lifestyle PR for top-industry brands.

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We work in close collaboration with leading clients to gain a full, 360-degree view of the brand and the community powering it. We construct comprehensive campaigns customized to the heart of every objective, propelling a multidimensional approach for consumer awareness, unwavering brand consistency, and impactful calls to action for the broader audience down to the personally-invested individual.

YOU 360

If you can think of a leading brand in the beauty industry, Innovative PR has probably integrated with its consumer story.

Household Names By Us

Over the course of four years in partnership with Shiseido USA together as a result of our services we have accomplished 30 brand product launches, Incepted 4 Shiseido Sun Week Annual Events, seeded over 2000 content creators, influencers, media, and professionals, Incepted Shiseido Blue Project Beach Clean ups in the USA, and captured over 15Billion impressions in media value

Shiseido Beach House

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Over the course of 2 years, Innovative PR and Pureology Haircare have worked on 10 brand launches, quarterly media send outs for continued brand awareness, 2 instrumental pro hair artists events, 7 beauty award wins in one year, and a media destination activation.


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Innovative PR worked with Los Angeles’ highest ranked publication- The Los Angeles Times and The Food Section in 2017 and launched the cities longest and largest food festivals into existence. After assisting 31 days of food for the first year of festival with media and influencer coverage, after the third year in 2019 we garnered over 4 Billion media and social media impressions. 

The Los Angeles Times Food Bowl

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Innovative PR and the Joico Communications team launched monumental brand moments that collectively created Joico’s brand ethos to date. Innovative PR implemented over 15 turnkey events, assisted with over 33 product launches, implemented over 10 celebrity partnerships, and over 7 hair professional partnerships to date.

Joico Hair Care

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IPR initiated the first ever event for Thrive Causemetics in Los Angeles with Shirley Raines of Beauty 2 The Streetz and Karissa Bodnar. We brought media and influencers together to create a groundswell for the launch of Sunproof Primer Launch, as well as bring awareness to the Beauty 2 The Streetz and Thrive Causemetics partnership. Later in the year we implemented a regional teacher appreciation give-back event in conjunction with the Buildable Blur CC Cream re-launch.

Thrive Causemetics

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IPR held a launch event for the app in December 2021 that was attended by more than 300 content creators and influencers. The event was hosted by Halsey and held performances by Bia and Kehlani.

The Launch of Fl!p

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We appeal to the heart and soul of your target audience, captivating attention and crafting value that resonates for a lifetime.

Storytelling Experts



Tapping into the Authentic Truth of Your Brand

Convey Humanity

Embodying the Mission of Your Brand

Move an Audience

Finely Curating the Aesthetic of your Brand

Create Universal Appeal

Focusing on Universally-inclusive Collaborations 

Demand Diversity

Rewarding the Loyalists

Live loyal to the Loyalists


Our clientele span across industries with a bold focus on Beauty, but we also work with leading brands in entertainment, fashion, lifestyle, nonprofits, corporations, content creation, and digital influencing.

We share clients’ stories and keep brands at the forefront of an ever-evolving media landscape.

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Los Angeles and New York are home, but our work is global. 

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For the latest news in products, brands, and imagery: @Innovative_PR

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