Joico’s latest product launch promises to be the collection that everyone reaches for. The Inner Joi collection, available on Amazon, brings sustainability and ingenuity to the forefront. Each product is formulated with at least 86% naturally derived ingredients and 100% vegan and cruelty-free. The bottles are made with recycled plastic provided by Plastic Bank. None of the Inner Joi products contain silicones, parabens, gluten, SLS/SLES sulfates, phthalates, or mineral oil.

Innovative PR conducted salon slides at Henkel, Joico’s parent company. Lady Gaga modeled the effectiveness of these products at the Maestro Los Angeles Premiere on December 12th. Celebrity hairstylist Frederic Aspiras colored and styled the singer’s tresses with the following products:

• Defy Damage KBOND20 Power Masque
• Inner Joi Hydrate Detangler
• Inner Joi Blowout Creme
• Inner Joi Sea Salt Spray
• Joico Blonde Life Brilliant Glow Brightening Oil
• Joico Heat Hero
• Joico Power Spray
• Defy Damage Pro
• Blonde Life Lightener 20vol
• Inner Joi Strengthen shampoo, Conditioner
• Lumishine Demi-permanent liquid 10v + Clear

Her expertly styled hairdo was captured in a picture next to Bradley Cooper in their first appearance together since the blockbuster hit, A Star is Born. 

Fans of the brand can now experience the joy of luscious, healthy hair without worry that they’re damaging the environment. Whether the goal is to strengthen, hydrate, style, or preserve the health of the hair strands, customers and professionals can reach their hair goals from a brand committed to sustainability.