Innovative PR facilitated COSRX’s U.S. debut consumer event, The RX Labs, on October 16th, 2023. Held at Serra on Vine in Hollywood, the brand hosted a star-studded panel where dermatologists and celebrities shared skincare insights, discussed COSRX’s new RX Line, and engaged with dermatologists to delve into their current skincare behaviors. The panel consisted of actress Adrienne Bailon-Houghton, dermatologists Dr.Scott Walter and Dr. Andrew Park, and esthetician Sarah Ford, and was moderated by Faith Xue, Executive Beauty Director at the Bustle Group.
Attendees had the unique opportunity to explore COSRX’s RX Line, an innovative range of skincare products designed by the brand’s Consumer Research Center. The collection caters to a wide range of skin needs. Fans also got the inside scoop as to what their favorite celebrities are using to achieve healthier skin, with Adrienne Bailon-Houghton sharing that her beauty staple is COSRX Vitamin C 23 and Crystal Kung Minkoff revealing that COSRX Retinol 0.1 Cream keeps her skin tight and youthful. Other celebrities spotted at the event included
Karrueche Tran, Sharna Burgess, Cheryl Burke.
To enhance the overall experience, guests at The RX Labs were treated to lab-themed cocktails, adding a playful element to the evening. Interactive games, including Jenga and Bag Toss, provided entertainment while fostering a relaxed social environment. They were also able to consult with COSRX representatives for a personalized skincare routine. Guests left the event not only with newfound knowledge about COSRX products but also with customized recommendations tailored to their individual skin needs.
The RX Labs marks a significant milestone in COSRX’s engagement with its U.S. consumer base and sets a precedent for future events.