By Hannah Muehlberger

The skincare aisle just got a major glow-up. Meet Yes Day™, the first ever teen-tested skincare brand made for Gen Zalpha. Guests were invited to celebrate the official launch of Yes Day™, the clinically proven skincare line made for Gen Zalpha by Gen Zalpha, at Nova Studios in West Hollywood. Celebs such as Tina Knowles, Kelly Rowland, Corey Gamble, and yes Blue Ivy were in attendance along with so many up and coming Gen Alpha talent such as; Lev Cameron, Sophie Fergi, Morgann Franklin, PresLee Faith, Lisi, and Ava & Leah Clements The evening brought music, glow-inducing skincare, and interactive activations for a night designed to shine as bright as the community it serves.

Founded by 13-year-old skincare enthusiast Coco Granderson and developed with award-winning cosmetic chemist Ron Robinson, Yes Day Beauty was created for teens and tweens looking for skincare that is gentle, fun, and effective. Guests celebrated the launch with a night of music, photo booths, a candy bar, a Labubu claw machine, and full-size products to take home. Yes Day Beauty was designed to give teens and tweens skincare that works without being harsh, while keeping routines approachable and confidence-boosting. By combining Granderson’s Gen Alpha perspective with Robinson’s decades of expertise, the line delivers dermatologist-approved and clinically tested formulas for skin in flux. Yes Day™ was created to fill the gap for age-appropriate, effective skincare for teens and tweens. The brand is powered by the proprietary Yes Magic™ complex, a blend of probiotics, centella asiatica, and antioxidants to strengthen the skin barrier, calm irritation, and support radiant, healthy skin.

Yes Day™ pairs Granderson’s joyfully fresh Gen Zalpha perspective with Robinson’s decades of skincare expertise to deliver formulas that are fun, effective, and gentle enough for skin in flux.
“Skincare should be a happy place, not stressful or confusing,” said Robinson. “Yes Day™ gives the next generation the right start: products designed for them, not hand-me-down formulas from the adult beauty counter. Yes Day™ formulas strengthen the skin barrier, calm irritation, and keep skin healthy without harsh ingredients.”

Granderson’s inspiration comes from her own experience scouting the aisles for the skincare products for her tween skin.
“The shelves were packed with adult products, but nothing felt right for me,” said Granderson. “I knew I wasn’t the only one who wanted skincare that worked but wasn’t too harsh – and could be fun and collectible. So I decided to create it.”

The brand’s name comes from Granderson’s family tradition: on birthdays, everyone gets a “Yes Day,” a day full of joy, positivity, and freedom to say yes to fun. Granderson wanted her skincare brand to carry the same spirit, helping young people everywhere make every day a Yes Day™ with self-care and confidence.

The debut lineup features four essentials for the teen cabinet, all powered by the brand’s exclusive Yes Magic™ complex, a blend of probiotics, moisture magnets, and antioxidants that bring balance back to delicate skin barriers while keeping breakouts, irritation, and dullness at bay. All of the Yes Day products are clinically tested and dermatologist-approved and also all clean, vegan, cruelty-free.

Float Foam™ Cleanser – A gentle, barrier-balancing cleanser rich in energizing kiwano melon and hydrating coconut water that foams up to melt away excess oil, dirt and other gunk. Safe for teens & in-betweens.

Whip Dream Moisturizer – A soft and fluffy, barrier-balancing gel cream that locks in moisture and levels up your glow-up for bouncy, juicy skin that looks lit from within. Cloud 9–level hydration in a lightweight gel cream while locking in juicy moisture with whole coconut and vegan ceramides. This moisturizer levels up glow while strengthening the skin barrier!

Inner Beam Hydration Mist– An instantly energizing, antioxidant-rich hydration mist with kiwano melon, polyglutamic acid, and Centella Asiatica Extract that doubles as a revitalizing refresh, serving up dewy, luminous skin on the fly for an all-time high. Refines pores and refreshes on the go!

Lip Sweetie™ Lip Mask– An anytime sweet treat for instant recovery, leaving
chapped lips deeply hydrated, luxuriously soft, and shiny, not sticky.
Powered by pomegranate for hydration and Vitamin E for antioxidant protection, and leaves lips looking glossy and feeling pillowy soft instantly.

“I made Yes Day™ for people my age who want glowing skin without all the extra steps,” said Granderson. “It’s skincare that boosts your mood as much as your glow.”

In a Sephora Kids world where Gen Zalpha uses skincare made for adults, Yes Day™ is on a bigger mission to give teens and tweens a solution made just for them.

Yes Day™ is available now at www.YesDayWorld.com with products ranging from $15 to $32. The brand plans to expand in 2026 with new launches, limited-edition collaborations, and social media mental health advocacy programs. 

For more information, visit www.YesDayWorld.com or follow @yesdayworld on social media.