By Hannah Muehlberger

You’ve seen it everywhere on TikTok — now, the viral K-beauty brand TIRTIR is officially landing at Ulta Beauty! That’s right: starting August 3, you can shop some of TIRTIR’s cult-favorite products online and in over 400+ Ulta Beauty stores across the U.S.

This is a major win for beauty lovers everywhere, especially those who’ve been dying to get their hands on the Mask Fit Red Cushion Foundation — the one that blew up on social media and set a new standard for what inclusive K-beauty should look like. What started with just three shades has now expanded to 40 diverse shades in just a year. Talk about glow-up goals.

But the cushion isn’t the only star. Ulta also has plans to stock some of TIRTIR’s other must-haves, including their Glide & Hide Blurring Concealer, Mask Fit Makeup Fixer, and Mini Waterism Glow Tint in the near future.

TIRTIR isn’t just another trendy brand — it’s the K-beauty brand that’s flipping the script on what radiant skin looks like, feels like, and who it’s for. By becoming the first Korean beauty brand in Ulta Beauty’s Prestige Zone, TIRTIR is not only reaching more shelves — it’s reaching more people.

Rahee Lim, TIRTIR’s Director of Global Business, summed it up best:

“Becoming the first Korean Beauty brand in ULTA Beauty’s Prestige Zone is a significant milestone for TIRTIR as we continue expanding in the global market. We are honored to join Ulta Beauty’s unrivaled assortment and are excited to share our high-performance, skin-loving formulas with a global audience. This is just the beginning – TIRTIR will continue to strive to be an even more innovative and inclusive brand, bringing high-quality beauty to everyone”

1.Mask Fit Red Cushion Foundation

Available in an incredible 40 shades, TIRTIR’s mission is clear: to ensure everyone finds their flawless match, celebrating all skin tones. From pale to deep tones, TIRTIR’s Mask Fit Red Cushion Foundation provides total coverage for a flawless, all-day wear. Infused with hibiscus, red propolis, and astaxanthin, this foundation nourishes skin while providing a long-lasting satin finish.

Viral on TikTok, this Mask Fit Red Cushion Foundation is renowned for its unbeatable 72-hour long-lasting coverage, lightweight feel, and buildable satin finish. Its sweat-proof, transfer-proof, and non-creasing formula is clinically tested to remain smudge-free even under a mask, ensuring flawless coverage throughout the day. It perfectly conceals blemishes and redness while blurring imperfections and skin texture for an airbrushed finish, making it the ideal choice for long-lasting, flawless skin.

2. TIRTIR Glide & Hide Blurring Concealer

TIRTIR’s Glide & Hide Concealer is a revolutionary dual-ended solution that combines performance with precision. Designed for personalized, versatile use, this 2-in-1 concealer features a creamy liquid tint on one end to instantly brighten dark circles and cover blemishes, while the silky balm stick on the other end smooths texture and blurs pores for a soft-focus finish.

With 20 tailored shades, this concealer offers a silky veil of perfection that melts into your skin for a natural, seamless finish. Infused with skin-loving hydration, its breathable formula offers up to 72 hours of featherlight wear. The buildable texture blends seamlessly into the skin, leaving a radiant, natural-looking finish that resists creasing, caking, and transfer. Whether you’re highlighting, contouring, or refining your complexion, Glide & Hide works effortlessly across all skin tones to deliver smooth, flawless results.

Powered by TIRTIR’s skincare science, this concealer features a Hyaluronic Acid Complex to deeply hydrate and plump the skin, a 3-Type Film Former System to lock in long-lasting wear, and a Dual Powder System that blurs imperfections with a seamless, second-skin effect.

Glide, hide, and slay with confidence—this concealer does it all.

3. TIRTIR Mask Fit Makeup Fixer

TIRTIR’s Mask Fit Makeup Fixer is a powerful setting spray designed to keep your makeup fresh, radiant, and long-lasting for up to 24 hours. A game changer for dry, dehydrated skin! Its lightweight, water-based formula absorbs quickly into your skin like air, locking makeup onto the skin for 24 hours. It creates a soft, blurred finish without feeling heavy or clogging pores.

Infused with Centella Asiatica, the mist soothes and calms the skin while forming a breathable barrier that protects your look from smudging, transferring, or fading throughout the day. Clinically tested for 24-hour wear, the fixer is waterproof, sweat-proof, and ideal for all skin types—even sensitive ones.

Its innovative formula includes oil-absorbing powder to control shine and maintain a smooth, matte complexion. Whether you’re facing humidity, long hours, or special occasions, TIRTIR’s Mask Fit Makeup Fixer ensures your makeup stays flawless, fresh, and photo-ready from morning to night.

For more information on TIRTIR’s other products and brand visit their website! View the collection at Ulta here!