Versine was created with the mission of providing luxurious skincare products that are safe for pregnant women. In order to promote this goal, the brand invited 10 moms in media to a Mom’s Night Out for a relaxing Paint ‘N Sip. Wine and Dine in Burbank, CA served as the venue for attendees to enjoy a fun, relaxing event.
The skin changes in drastic ways during a pregnancy. However, many skincare products are formulated with chemicals that can be harmful to a growing fetus. Retinoids, formaldehyde, phthalates, and other additives can pose a potential risk for developing and breastfeeding children. Versine’s products are formulated with conservative ingredients that have been deemed safe by OBGYNs. These measures ensure holistic health for mom and baby.
Having a healthy skincare routine can improve mental health for expecting moms, new moms, and women who care about clean ingredients Versine’s event wanted to encourage self-care behaviors by treating new mothers with a relaxing activity that allows them to have fun. Guests were able to socialize with other moms and walk away with friends who are in similar situations as them. The Paint ‘N Sip also included a dermatologist who was able to educate the women on the changes they have experienced in their skin since becoming mothers and the best way that they can improve their skin condition. Transportation was offered to each mom so that they could enjoy their time.
Attendees also learned about Versine’s limited edition release of Gentle Actives Clarity Crème-Serum. The popular serum will be sold in exclusive hand-sewn bags that are made by women from Mahboba’s Promise, a NYC-based domestic violence support organization. This collaboration propel’s Mahoboba’s Promise’s mission to empower women who have been affected by Taliben control and provide them with financial freedom. For the month of October, 100% of the profits from the $80 bags will go to the Queen’s Family Justice Center. Survivors will also be treated to a self-care event at the end of that month where volunteer makeup artists and aestheticians will service them free of charge.