Spring Pop-Up with medicube (feat. Kylie Jenner)!
By Hannah Muehlberger
Korea’s No. 1 beauty device brand, medicube, brought its first-ever U.S. pop-up, medicube Glowland, to Los Angeles! Kylie Jenner stopped by the medicube Glowland pop-up in Los Angeles to pick up her must-haves from the brand: the medicube Booster Pro & PDRN Pink Peptide Serum. The brand hosted it’s 1st LA pop-up starting from March 19th until March 25th where guests had a chance to stop by and experience the device first hand and shop for their favorite viral skincare products to achieve the perfect “glass skin” The experience was located at 700 N Fairfax Ave. To kick off the week-long celebration, medicube hosted an exclusive VIP Preview event, where celebrity guests and influencers got a first look at the immersive pop-up. Attendees explored the brand’s most buzzworthy innovations, snapped GlamBOT-style videos with Cole Walliser (@colewalliser), and enjoyed an unforgettable A-list experience. Notable names in attendance included Jamie Chung (@jamiejchung), Jenn Tran (@jenntranx), and Sibley Scoles (@vicioussib).
Along with the pop-up, the brand from March 17 to March 23, 2025, launched a large-scale advertising campaign with billboards in both Los Angeles and New York City, highlighting their commitment to expanding their U.S. presence, and additionally joined forces with the powers of TikTok Shop and Out-of-Home (OOH) advertising. medicube’s TikTok Shop will be spotlighted on major billboards in New York and Los Angeles in celebration of Super Brand Day, bringing together TikTok’s engaging platform. TikTok Shop’s Super Brand Day is a top-tier promotional event. medicube will receive dedicated exposure across key TikTok Shop placements for one full week (March 17–March 23).
Inside Glowland, beauty lovers got hands-on with medicube’s viral Booster Pro, the game-changing skincare device that’s taken Korea by storm—plus get a look at the debut of its highly anticipated Mini Booster Pro. Guests could also shop medicube’s bestsellers, new launches, and skincare essentials, and even receive live demos from the expert team visiting from Korea. The pop-up was open to the public with free admission.
medicube, a pioneering South Korean skincare brand dedicated to developing first-of-its-kind products powered by cutting-edge technology. medicube redefines skincare with clinically backed formulas and medical-grade beauty devices designed to deliver visible,transformative results. With over 200 clinical studies annually, the brand ensures every product is rigorously tested to provide the most effective solutions for various skin concerns. medicube’s in-house design and assembly process guarantees the highest quality standards, while collaborations with top dermatologists ensure science-driven innovation at every step. Best known for its Booster Pro, an advanced skincare device that enhances absorption and delivers professional-grade results at home. medicube is committed to developing solutions that go beyond skincare. In late 2024, medicube opened their first pop-up in NYC, featuring exclusive goodies and gifts for visitors. Locations included 59th Street and Lexington Avenue, as well as Roosevelt Field at 630 Old Country Road.
Not only is medicube changing the skincare game, but medicube’s pop-up campaign showcases a new way of blending digital retail with offline engagement. With the campaign capturing the attention of urban commuters and fans of TikTok’s ever-growing presence and access to premium Korean Skin Care products and tools highlighting new skin care techniques and trends. By focusing on major hubs like New York and LA, medicube’s pop-up campaign ensures maximum exposure to a broad demographic, with ads placed in strategic locations that drive traffic and build brand awareness. Featuring a partnership between TikTok Shop and a top-tier brand like medicube, the Glowland pop-up campaign offers a glimpse into the future of e-commerce and influencer-driven marketing in the real world.
medicube is currently offering special deals during Amazon’s Big Spring Sale, making it the perfect time to try out these celeb-approved products! Some of their new products include Collagen Jelly Cream (50ml), Zero Cleansing Oil, Booster Pro Mini (Pink & White), PDRN Gel Mask (4pcs), Booster Pro, PDRN Serum, Collagen Wrapping Mask, Zero Pore Pad 2.0.
The Collagen Night Wrapping Mask is an innovative peel-off mask that was designed for intensive overnight care, hydrates and rejuvenates, repairs and strengthens the damaged skin’s barrier and ensures elasticity, hydration and a radiant glow. With ingredients like hyaluronic acid, niacinamide, glycerin, tocopherol, and ceramide np (which is particularly effective at hydrating and caring for dry, damaged skin!). To brighten up your skin in a gel mask, the medicube Gold Jelly Gel Mask transforms from gold to transparent after 3-4 hours, allowing the kojic acid and turmeric ingredients to be absorbed by the skin. It is effective for achieving glass glow skin, enhancing elasticity, skin brightness, hydration, firming, and moisturizing. “Glass skin” refers to flawless, healthy, and radiant skin that appears smooth and glowing. medicube’s Mini Booster Pro transforms your skin into GLASS GLOW SKIN. This device gives instant glow and calming effect with 562% improvement in skin absorption rate. This gentle skincare wand is designed for all skin types, including troubled skin. It’s a powerful yet soothing tool, perfect for after spot care Upgrade your skincare routine with this portable and easy to use device with 2 colors mode. The Age-R Booster Pro is a high-tech beauty device that provides you professional-level skincare in the comfort of your own home. Benefits include improved skincare product absorption, enhanced radiance, elasticity care, facial contouring and pore care With four easy-to-use modes, the device offers simplicity and effectiveness.
The PDRN Pink Peptide Serum is an advanced glow serum that addresses uneven skin tone and enhances skin elasticity, helping to maintain a clear, radiant, and resilient complexion. With visible improvements in as little as two weeks*, it’s the ultimate solution for achieving healthy, glowing skin. Another product is the customizable PDRN Pink Collagen Capsule Cream that features a unique dual-texture formula, combining PDRN Capsule with a transparent gel. Innovative encapsulation technology preserves the firming and hydrating effect of Salmon DNA PDRN until absorbed into the skin to achieve maximum glass glow result. Plus the Zero Pore Pads are dual textured facial pads infused with Salicylic Acid (BHA) + AHA + patented pore care ingredients to help exfoliate dead skin cells, clear sebum, and minimize the look of pores.
This spring proves to be a big season for medicube, especially now that they’ve introduced Sir John (@sirjohn) as medicube’s new creative director. Happy Spring from medicube!!
**Photos Courtesy of The Loft Entertainment**
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