by Hannah Muehlberger

Today, BeautyStat unveiled a full re-brand, complete with new packaging, a new campaign, and, most importantly, an overhaul of the formula of their vitamin C products. The new and improved formula contains peptides, pomegranate sterols, brightening agents, and more. 

BeautyStat is “giving unicorn”with their new Unicorn Skin Unmasked Challenge! As they celebrate the brands 5-year anniversary they are unmasking the magic of their stable Vitamin C, for the ultimate unicorn glow. Founder, Ron Robinson, is the leading Cosmetic Chemist behind Hailey Bieber’s rhode, so you know you are in good hands with these products! This thumb-stopping unicorn challenge is all about showing off the transformative power of BeautyStat-powered unicorn skin. The ‘Unicorn Science’ campaign highlights the transformative power of BeautyStat’s skin care products, showcasing how radiant skin can elevate everyday moments. “Confidence in our skin can shine through any situation to make you feel like a Unicorn wherever life takes you.” The brand also drives an emotional connection through humor, showing that being a serious science brand doesn’t mean you have to take yourself too seriously. Check out the fun on their TikTok @beautystat.

BeautyStat, a master of innovation in Vitamin C – helmed by Cosmetic Chemist Founder, Ron Robinson – is excited to announce a new category of skincare, Brightenaging, where advanced brightening meets powerful age-defying action. This new category comes on the heels of BeautyStat’s 5-year anniversary rebranding, which includes elevated packaging, enhanced formulations, reduced pricing, a revamped website, and a recommitment to democratize access to science-backed chemist-driven skincare. With its lauded history of awards and accolades, the brand is ushering in the milestone by doubling down on its cosmetic chemist roots thanks to Founder and formulator, Robinson.  With Robinson’s career in cosmetic chemistry instrumental to his success, giving back is important to him and the brand. Partnering with Girls in STEM, a non-profit for girls, by girls that aims to close the STEM learning gap, the cause closely aligns with his cosmetic chemistry education and its influence on shaping the Beauty industry. 

Ron Robinson says, “We are thrilled to zero in on our chemist-created origins and mastery in chemistry by bringing it to the forefront of our packaging and storytelling. Being customer-obsessed, we’ve upgraded our hero cult-favorite Universal C Skin Refiner with a 1-2 punch of stable vitamin C and peptides for unparalleled, synchronistic benefits.”

The glow-up is already gaining attention, notably with TikTok virality. Robinson’s TikTok channel, @RonCosmeticChemist, has been attracting both loyal fans and new customers through engaging educational skincare content that cements his ingredient authority and authentic credibility. His following has more than tripled in recent months and his engagement rate has skyrocketed. It doesn’t hurt that celeb fans of the brand, including Hailey Bieber, Bethenny Frankel, Serena Williams and more, have all raved about BeautyStat to their followers as well. 

Yaso Murray, CMO says “With this redesign, we’re telling the story of our formulator-led chemistry more clearly. We’re also lowering our pricing in a strategic move to democratize access to scientific skincare innovation. The upgrade of our hero Universal C Skin Refiner is a testament to the new price/value ratio we are giving our customers.”

BeautyStat is widely known for its groundbreaking pure and stable 20% L-Ascorbic acid vitamin C formula, which is now supercharged with peptides that amplify the rejuvenation benefits, along with pomegranate sterols to help soothe and comfort the skin barrier, sans the old tingling effect. This next-gen formulation will be present in their Universal C Skin Refiner and Universal C Eye Perfector with CHEM-CTM technology. The Universal C Skin Refiner, where Advanced Brightening meets powerful Anti-Aging Action, does the job of unlocking a more radiant, even-toned complexion with this smoothing, plumping and firming formula that includes a combination of ingredients like Vitamin C, hyaluronic acid powder, ceramides and the supercharged pomegranate sterols! This dual-action formula is designed to target multiple skin concerns while delivering visible rejuvenation.

For a more targeted treatment, Universal C Eye Perfector 2.0 is now enhanced with advanced peptides. The newly enhanced formula combines their signature Vitamin C with powerful peptides, working in harmony with brighteners Glabridin and phytosphingosine to tackle even the most stubborn, deep-set under eye circles. While optical diffusers provide instant blurring benefits, these active ingredients target dark circles, strengthen the delicate eye area, and diminish signs of fatigue for a visibly refreshed, youthful look. Both of these bright new products (pun intended!) can be incorporated in both your am and pm routines.BeautyStat’s full rebrand will be on display in ULTA Beauty stores nationwide in February and online at BeautyStat.com on February 5, 2025. To buy and view, check out BeautyStat.com, Ulta.com, Amazon.com.