Launch Australia’s #1 SPF brand, Naked Sundays, into the US consumer market to increase brand
recognition and bolster sales through traditional PR, influencer marketing, celebrity partnerships and strategic events.
Execute an influencer marketing strategy that position the brand as the must-have SPF50+ for Gen Z through organic and integrated influencer marketing, celebrity partnerships, and star-studded events.
Innovative PR garnered traditional press coverage of products and brand partnerships, such as Rumer Willis, Scheana Shay, and Anastasia Karanikolaou. IPR executed a myriad of activations that supported organic social content, brand recognition for consumers, and increase in sales in the US.