Having mainly been known as the Blonde Brand - Innovative’s goal was to showcase the brands diverse product library and how it works on a variety of hair types, color, and texture
The team began expanding the brand’s celebrity roster - having had worked with J. Stay Ready with great success on both sides the team moved forward with developing brand loyalty and ultimately creating J. Stay Ready a Brand Ambassador who can showcase the brand through the celebrity client Doja Cat.
Official Joico Brand Ambassador and also has a feature in Allure.