World Surf League, an organization for professional surfers dedicated to showcasing talent in a number of ways, is once again collaborating with Shiseido.
In the past, WSL and Shiseido have come together for a series of activities, dating all the way back to 2019 with the creation of the Shiseido Blue Project. Activities include beach cleanups, coral restoration, leading global conservation, and more!
This time, Shiseido and World Surf League have teamed up with the release of a Limited Edition Ultimate Sun Protector Lotion as well as a Clear Sunscreen Stick, both containing SPF 50+. Just in time for the Summer heat!
The sunscreen is powered by SynchroShield™ Technology, combined by WetForce Technology–meaning that the negative ions in the formula combine with positive ions in water to create an additional layer of invisible sun protection. So don’t fret if you get wet! The sunscreen will not create a white cast. In addition to HeatForce Technology, a heat sensing essence in the lotion becomes activated by external heat, forming a stronger barrier.
To use effectively, Apply the sunscreen as the last step in your skincare routine. Make sure to shake well, as well as applying liberally along the face, neck, and body. And don’t forget to re-apply every 2 hours while outdoors! Purchase the Limited-Edition World Surf League Ultimate Sun Protector Lotion & Stick for $30-50, at https://www.shiseido.com/us/en/ and select retailers.