Launch QMS Medicosmetics, German-based Collagen brand, into the US consumer market and support their vast expansion into luxury 5-star resorts and hotels.

OBJECTIVE:

Implement a multi-tiered strategy that encompasses nationwide 5-star hotel and resort launch events, a series of press fly-aways, impactful media moments, and red-carpet partnerships with skin professionals.

Solution & Services performed:

Innovative PR garnered a New York Times feature highlighting the impact of skincare for men, implemented luxury media events in Jackson Hole, Wyoming at the Teton Mountain Lodge with Allure, Forbes, Byrdie, InStyle, Harpers Bazaar, secured product awards in Elle and Harpers Bazaar, and promoted QMS to became a favorite amongst celebrities, including Jennifer Hudson.

RESULTS: