Philosophy
Influencer Marketing
Launch Philosophy's new collection "Take a Deep Breath" while gaining media and social awareness.
OBJECTIVE:
Take social media influencers and digital media editors on an experiential excursion to Aruba focused around the new collection.
Solution:
Viral content, social media posts, and call to actions were executed. Attendees included Cat Quinn of Refinery29, Cosmopolitan editor Brooke Shunatona, Tiffany Mitchell, Nikki Phillippi, Laura Lawson and Gabrielle Assaf.
Results:
