Launch Australia’s #1 SPF brand, Naked Sundays, into the US consumer market to increase brand
recognition and bolster sales through traditional PR, influencer marketing, celebrity partnerships and strategic events.

OBJECTIVE:

Execute an influencer marketing strategy that position the brand as the must-have SPF50+ for Gen Z through organic and integrated influencer marketing, celebrity partnerships, and star-studded events.

Solution & Services performed:

Innovative PR garnered traditional press coverage of products and brand partnerships, such as Rumer Willis, Scheana Shay, and Anastasia Karanikolaou.  IPR executed a myriad of activations that supported organic social content, brand recognition for consumers, and increase in sales in the US.

RESULTS: